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CARTE D'OR ICE CREAM CUP

Complete restyling without changing a thing

To design an ice cream cup is a piece of cake, right? Not in the slightest.

The client asked for a restyling of the existing packaging without changing its dimensions, volume and width.
The new design needed to be unique, different from the competition and express a sense of genuine and the creaminess of the ice cream.

I am used to inventing shapes that respect technical limitations, production and marketing requests and that reduce to the bone my elbow room, but never before like in this case.

This was my solution to the problem.

Client

  • UNILEVER Italia srl - Roma - Italy

Goals

  • Cup and lid restyling
  • Mantaining maximum dimensions
  • Maintaining the cup’s volume
  • New and different design than the competition
  • Stackable cups and lids
  • Stackable packaging
  • Lid with wide surface, IML label
  • Cup with passing IML label
  • Stackable cups and lids
  • Deliver the sense of genuine and creaminess of the product
  • Family feeling of the Carte d'Or brand

Materials

  • Lid:  Polypropylene (PP)
  • Vaschetta: Polipropilene (PP)

Technologies

  • Lid: Injection molding
  • Cup: Injection molding
  • label: In Mold Labeling (IML)


THE STORY OF THE PROJECT
From draft to 3d rendering

Some images to display how an idea becomes a product.

  • before the restyling
  • model and 3d rendering
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