COMPACT TOOL CASE

Designing a product meant to replace one that is already well-known and appreciated on the market inevitably brings a bit of performance anxiety.

And if the company commissioning it is BETA UTENSILI – an Italian brand founded in 1923 and renowned worldwide – then you can be sure you’ll spend a few sleepless nights.

The BETA MINI is a compact tool case, measuring just 15 x 9.7 x 5.3 cm.

Despite its small size, it contains as many as 39 tools, perfectly organized thanks to a retention system that keeps them neatly in place at all times.

It’s a near-pocket-sized emergency kit – a real Swiss army knife for mechanics.

The “mission impossible” was to redesign the case, giving it a new look that would establish a visual connection with the rest of the BETA product line – a recognizable family feeling – while maintaining, and where possible improving, all the structural and functional qualities that had made it a commercial success.

All of this, of course, had to be done without increasing the case’s dimensions by even a single millimeter.

The new BETA MINI has achieved all the required goals, replacing and improving one of the most popular products in the BETA lineup.

Client

• BETA UTENSILI Spa - Sovico (MB) - Italy

Objectives

• Make the opening and closing system of the case more intuitive
• Create a safer and more functional tool retention system
• External design that ensures stability of the case in any position
• External design aimed at improving impact resistance
• Family feeling with other products of the brand (colors and textures)
• RFID tag holder pocket integrated into the shell

Materials

• ABS

Technologies

• Two-component injection molding