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GIOVANNI RANA SAUCE CONTAINERS

Good inside and out

There are many aspects to consider when designing a container for large retailers.

It needs to be a product on large scale, respond to the same marketing and production requirements and be cost effective.
Giovanni Rana sauces are a big commercial and productive success with over 30 Million jars produced each year.

Since 2000 I collaborate with SAF BIANCO, leader in the production and design of plastic containers for the food industry.

To take a look at the other products: www.safbianco.it 

Client

  • SAF BIANCO srl - Schio (VI) - Italy

Goals

  • New design
  • Stand out from the competition
  • 140-180-225-gram capacity
  • Mouth diameter equal to all dimensions
  • Maximum graphic surface
  • Family feeling

Material

  • Jar: Polypropylene (PP)
  • Capsule: Aluminum
  • Label: Polypropylene (PP) and biaxially oriented Styrofoam (OPS)

Technologies

  • Jar: Injection molding
  • Capsule: Thermic sealing
  • Label: Sleeve


THE STORY OF THE PROJECT
From draft to prototype

Some images to display how an idea becomes a product.

  • first drafts
  • model and 3d rendering
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