When design changes skin
How do you sell the same products under two different brands?
An important British chain wanted to distribute this pressure washer under its brand, produced and sold by PORTOTECNICA.
It was enough to simply redesign the upper body, change color and stickers to create an aesthetically new product.
Private label operations such as this one is more widespread among large retailers.
- PORTOTECNICA Spa - Portogruaro (VE) - Italy
- Upper body restyling
- To respect the existing mechanical dimensions
- Family feeling
- Bodywork: Polypropylene (PP)
- Bodywork: Thermoforming
THE STORY OF THE PROJECT
From draft to prototype
Some images to display how an idea becomes a product.
- first drafts