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PRESSURE WASHER

When design changes skin

How do you sell the same products under two different brands?

An important British chain wanted to distribute this pressure washer under its brand, produced and sold by PORTOTECNICA.
It was enough to simply redesign the upper body, change color and stickers to create an aesthetically new product.

Private label operations such as this one is more widespread among large retailers

Client

  • PORTOTECNICA Spa - Portogruaro (VE) - Italy

Goals

  • Upper body restyling
  • To respect the existing mechanical dimensions
  • Family feeling

Materials

  • Bodywork: Polypropylene (PP)

Technologies

  • Bodywork: Thermoforming


THE STORY OF THE PROJECT
From draft to prototype

Some images to display how an idea becomes a product.

  • first drafts
  • prototype
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